Four minutes on a Tuesday.
A CEO closes his folder at an executive meeting and says, "We need to implement AI. I don't want to dictate how, but I want to see a plan." He's right about the direction. The failure is what the room does next.
An RFP goes out. A strong consulting firm is hired. There are 140 use cases on a matrix, a platform, a center of excellence, and endless meetings about what agents can do and what they cost. HR is handed a workstream called "Change Management and Adoption," asked to help people accept a change that was never designed.
The book calls this strategy by procurement: turning an unanswered strategic question into a purchasing decision, and assuming the vendor will answer it during delivery.